LUX

Audiovisual Agency / Brand

Venezuela

2019

The branding project for LUX, a new audiovisual agency established in 2019, at Buenos Aires / Argentina, aims to create a vibrant and modern brand identity that reflects its youthful energy, professional expertise, and unique approach to audiovisual content creation. The use of blue and magenta neon colors will infuse the brand with a futuristic and dynamic vibe.The core concept revolves around merging the futuristic aesthetics of neon lights with a modern and bright visual style. This fusion will be embodied through the use of magenta and deep blue as the main colors, creating a striking contrast that symbolizes innovation, creativity, and professionalism.